Why Do Most Americans Support "Assistance To The Poor" But Oppose "Welfare"?
Politicians and other public figures spend a great deal of resources – time and money – on crafting their messages so as to elicit a desired response. A famous example is the effort to relabel the estate tax as the death tax – the former conjures images of very wealthy people paying their fair share, whereas the latter obscures this limited applicability, and invokes outrage at being “taxed just for dying."
As everyone knows, words matter, and these efforts pay off. You don’t need to look at the results of too many surveys or polls to realize that people respond very differently depending on what you call something or how you describe it (e.g., see this post on attitudes toward teacher tenure).
One other particularly interesting – and important – example of this description-based divergence of attitudes toward social programs for the poor.